What is SEO?
It is all about getting targeted traffic to a website organically from search engines to generate more leads and sales. It is all about getting website traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines increasing the quantity and quality of traffic to the website. SEO includes on-page SEO and off-page SEO with creating high-quality content, optimizing content around specific keywords, and building backlinks.
Google or any other search engine’s algorithm works in real-time to bring the best result on the top, and according to your websites and web pages are ranked based on website relevancy of your content on a website. But it’s not only based on the relevant content because there are thousands (or even millions) of relevant pages for every search term. So to bring the results in an order that bubbles the best to the top, they rely on three other elements of their algorithm: Authority, Usefulness of website and User Experience on Website.